France
Like L’Oréal after they bought up the Nyx brand, call on Tétris to simultaneously deploy several shops in different countries.
NYX
Discover all our projects for NYX
In 2014, L’Oréal announced its acquisition of the American make-up company NYX Cosmetics. Founded in 1999, NYX Cosmetics offers inspired professional make-up products at affordable prices and has developed a social media centred communication strategy. In 2013, NYX registered a 46% increase in revenue, at $72 million. The company joined the Consumer Products division of L’Oréal, which also owns the American labels Maybelline NY, Kiehl’s, Essie, Urban Decay and Clarisonic.
Discover our retail store development for NYX here.
NYX
Spain
NYX, a specialist line of cosmetics belonging to the L’Oréal group, entrusts Tétris with the arrival of its division in Europe